Hail. No.

The shoes are pretty sick, but I literally would not wear them even if Nike paid me to.

I’m not even going to show a picture.

Because the shoes are fucking sick.  I have seen and heard (and smelled) a lot in the years that I have been scouring the colon of big time athletics at Michigan.  But this is some next level shit.

According to the websites Nice Kicks and Sneakernews, Nike’s Jordan Brand previewed a new sneaker model: the Air Jordan 5 Fab 5 PE.  Rapper DJ Khaled—who last fall emceed the Ann Arbor event at which Nike first unveiled the Michigan athletic apparel it had created as part of its $173.8 million deal with the University—posted photos and videos of the shoes on his Instagram account over the past weekend.

I wasn’t in any of the meetings that led to the appearance of this new thing in the world. So I can’t say with certainty whether it is stupidity, greed, irresponsibility, hypocrisy, cynicism, or merely irony that’s being manifested here, but I suspect a combination was at work.

The so-called “Block M,” which appears on the front of the tongue of the new sneakers is a federally registered trademark, which means that any use of the logo on merchandise sold for profit requires approval from the University’s Trademark Licensing office.

Apart from some generalities available to the general public, I don’t know what legal stipulations govern the relationship between the University and Nike. But I assume that the main thing that Nike got for its 174 million dollars was the right to use the block M on merchandise sold for profit. I doubt anyone at Michigan ever saw—let alone signed off on—this shoe before it hit the internet this weekend. But I still hold the University partially responsible for selling its soul—(soul, brand, whatever)—to the highest bidder.

I know, that’s obvious.  It’s how college licensing works.  Universities sell the rights to use their name and brand logos to commercial entities. According to the Collegiate Licensing Company, “the retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion” and Michigan ranked third behind the University of Texas and the University of Alabama in sales that year.

Along with the money generated by ticket sales, commercial sponsorships, and television contracts, the revenues generated by these licensing deals are why so many of us consider college athletes, whose compensation is limited to aid covering cost of attendance, to be economically exploited laborers.

That is why as a general rule I don’t buy Michigan athletic apparel. It is not that I don’t support those students of mine who are Michigan athletes.  It is that I do support those students of mine who are Michigan athletes, and so I refuse to be complicit with this aspect of their exploitation. And yes, I’m aware that is an arbitrary line to draw and that it has pretty much no effect on the system as a whole.  But it at least lets me look my students in the eye.

But if all that’s just basic Big Time College Sports 101, then the Air Jordan 5 Fab 5 PE kicks are, as I say, next level, advanced graduate seminar, shit. To understand why, consider this.

In 1990-1991, the year before the five freshman who would come to be known as the Fab Five arrived on the UM campus, the University took in $2 million in merchandising revenues.  In 1992-1993, after their sophomore year, that number had jumped more than 500 %, to $10.5 million, fueled by the extraordinary popularity of the styles pioneered by the five talented and successful young black men. Meanwhile, Nike and the University of Michigan were at the time pioneering what would become the standard relationship between large apparel manufacturers and universities in this country.

On November 7, 2002, University President Mary Sue Coleman announced that Michigan would be imposing sanctions on its own athletic program as a result of NCAA violations involving a handful of players during the 1990s, among them Chris Webber of the so-called Fab Five. The sanctions included vacating the basketball team’s two Final Four games from the 1991-1992 season, and every game of the 1992-1993 season.  As a result, the banners commemorating the team’s appearance in the Final Four in both those seasons would be removed from the rafters of Crisler Arena.

In 2012, nearly ten years later, in response to a question from a student of mine during a fireside chat, President Coleman reiterated her position that the self-imposed sanctions were proper and should remain in effect. She said that what happened was not good and was a source of shame for the University.

 

To this day, despite increasing calls from University faculty, candidates for the Board of Regents, and alumni, the University still does not officially recognize the on-court accomplishments or off-court impact of the five players and their teammates.  According to the University, those teams won no games stretching from the end of the 1991-1992 seasons through the whole of the 1992-1993 season.  Though these “facts” were the result of the University’s own policy decisions, unilaterally reversing these decisions and reinstating the banners, University administrators appear to feel, could jeopardize the University’s relationship with some wealthy alumni and with the NCAA.

In other words, according to the University, the so-called Fab Five were literally not victors.  And yet, on the opposite side from the black Block M on the tongue the new Air Jordan 5 Fab 5 PE sneakers is the word “Victors,” a reference the school’s fight song: “Hail to the Victors.” The five, it seems, as ever, may be considered Victors for the purposes of generating revenue, but not for the purposes of acknowledging the reality of the institution’s history.

And for what it’s worth, I don’t think it matters much that this shoe is designed as a limited edition and not for retail.  Both Nike and the University, I feel confident, will still profit indirectly from the manufacture of this shoe, if only through the free publicity for both that is generated by having celebrities like DJ Khaled post images of the shoe to their social media accounts.

I’m disgusted that the University should at one and the same time refuse publicly to celebrate the legacy of the teams and take in revenue associated with the manufacture of a product that celebrates and trades on that legacy.

But here is perhaps the most cynically and shamelessly exploitative aspect of the whole deal. The heel of the shoe features a black hand, index and middle finger crossed in a sign the young players made famous 25 years ago as emblematizing the nickname they’d chosen for themselves: 5X (pronounced “five times.”).

In a recent (unpaid) visit to a class I teach on sports culture at Michigan, team member Jimmy King explained the tension between the two nicknames to a student who was born after Jimmy and his teammates set basketball culture at Michigan and across the nation on fire:

The ‘Fab Five’ was totally the media. That wasn’t us. Doesn’t that sound corny, ‘Fab Five’? That’s corny. Who would give yourself the name ‘Fab Five’? How corny is that? So you know, what we did was come up with our own name, which was ‘Five Times’ or “Five Times One’ and the reason why we came up with that name is because the five of us would come together as basically one group or one ultimate player, kinda like Voltron—if you remember that show, where the five pieces come together and you become this one giant entity. So that was the idea behind the name of ‘Five Times.’ And also it was the number ‘5’ with the letter ‘X’ and the number ‘1’ and the ‘X’ because of a play on Malcolm X with the ‘no identity’ having given ourselves our own name and not being branded by the media.

Jimmy was explaining that they sought, in effect, to elude the latest in a centuries-old tradition in this country of naming (or renaming) black men and, conversely, to take their place in a proud tradition of black men choosing their own names and in the process telling their own stories, authoring the course of their own lives.

Original art work, created for a class project by my student Peter Mascheroni.

So with this new sneaker, Nike and, by association, the University of Michigan have managed to turn a name and symbol the players devised to defy their commercial exploitation into a commodity that will enrich everyone involved except the young men who created it.

According to Steve Busch, Brand Manager at the University, in determining when to approve of the use of the Block M for commercial purposes, the University stays “away from things that we would call the ‘sin items’: We don’t do anything affiliated with items like alcohol, tobacco, drugs or pornography.”

We stay away from “sin items,” but that apparently does not include exploiting the creative talent and cultural impact of five young black men while simultaneously disavowing them.

This should shock us. But I’m afraid it won’t shock very many people.  I understand why.  But I also think that only further underlines the importance of calling this shit out and revealing it for the strange, unnatural, harmful, and anti-educational practice that it is.

For sports fans, like me, and even educators (also like me), finding a clean path through the thicket of moral entanglements in college sports is more than tricky. It is impossible. You follow college sports, like me, you’re dirty.  It’s that simple.  Of course, if you use an Apple product, you’re also dirty, and so on.  But the impossibility of perfect cleanliness shouldn’t, I think, prevent us from doing the murky good we can.

And nobody associated with the University of Michigan should be cool that the University profits off the labor of students—especially students of color—it officially pretends did not exist.

So even though I feel the shoes are sick, I won’t wear them.  I wouldn’t wear them if Nike paid me to.  Of course, if Nike or UM were to pay Ray, Jimmy, Jalen, Juwan, and Chris? Well, that would be, precisely, a different story.

Happy International Workers Day.

 

 

Why Fab 5 at 25?

This is the text of my opening remarks for the Fab 5 @ 25 round table symposium.  The University video taped the event and will be making that available to the public, hopefully before too long.

screenshot-2016-10-10-06-44-48The impact of the Fab Five on basketball and our cultural landscape was immeasurable.  As we’ve just heard it was felt even by a young Hoosier attending a small liberal arts college who would grow up to become a quantitative political scientist and our Dean.  He was not alone, of course. Their superb and electrifying play, their exuberant and authentic self-expression, and their courageous outspokenness transformed not only college basketball, but, in some ways, all of sport, and sparked challenging and increasingly urgent conversations about race, money, and education in big time college sports.  But you know all that.  You know, too, that their legacy was left in limbo as a result of investigations uncovering the loans that one member of the team accepted.

We are here, as Dean Martin explained, to address these topics openly, in an academic setting, in keeping with the mission, and best traditions, of the great community of students and scholars that comprise the University of Michigan.  We have here an opportunity to lead by continuing and deepening the challenging and urgent conversations these players and their teammates helped amplify:  how can universities like Michigan preserve their educational mission and safeguard the well-being of their students in the context of the rapidly expanding commercialization of college sports? What sort of opportunities do college sports provide us for addressing and overcoming social inequalities and cultural stereotypes? What is the legacy of the Fab Five in Michigan’s own history, and what is the most appropriate way for the University to mark that legacy?

But, even as we take up these questions today, I know from experience that our event offers another, deeper opportunity for all of us.  I met Jimmy King in March of 2012, when he accepted my invitation to speak to students in my undergraduate Cultures of Basketball class.  He has come every time I’ve taught the course since then and has even played in the intra class 3 on 3 tournament the students organize at the end of each semester.  Now, I pride myself on being an effective teacher. But I know they feel that the hour and a half they spend with Jimmy is the unforgettable highlight of the semester and that the challenging and inspiring lessons he imparts will stay with them forever.

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I understand why they feel that way.  I feel that way too.  It’s because Jimmy is, among many other things, a superb teacher.  In fact, though I don’t know Ray as well, nor Jalen or Juwan at all, I believe that all four of these men are, and were when they were students here, superb teachers. In fact, I view them as one of the University great treasures: a trove of unique life experiences which they transform into accessible lessons. These are lessons not only about basketball, or college sports.  Not even only about race or class or exploitation.  They are deeper life lessons about joy, creativity, and integrity, about solidarity, trust, and loyalty and, perhaps above all, about freedom.  We should consider ourselves fortunate that we have here today something life doesn’t often provide: a second chance; a second chance not only to hear their voices, but to listen to them and so to learn what we may have missed when they first offered it 25 years ago. I for one, plan to make the most of it.

As the fellas used to say before stepping into the arena: let ‘em hang.

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5 for the Fab 5 @ 25

The Fab Five first set foot on Michigan’s campus 25 years ago.  The first group of freshman ever to start for a major college program, they led their teams to consecutive NCAA Men’s Basketball Championship games in 1992 and 1993, and sparked a cultural revolution in the sport and beyond.  In time, a scandal led to sanctions imposed by both the University and the NCAA.  The Final Four banners came down and were tucked away in the Bentley Library and a shroud of silence settled over the players and their era.

Until now.

The Fab Five are returning to campus on at 2 pm, October 8th to discuss their experiences in Hill Auditorium.

In honor this group of teenage black men whose messages of brotherhood, community, joy, and freedom has never been more resonant, here are 5 links to things I’ve written on the Fab 5 shared in celebration of the 25 year anniversary of their arrival at Michigan.

1.“Free the Banners, Free Discussion” – (2013)
Op-Ed piece I wrote for The Michigan Daily in which I called for the kind of public discussion we will finally be holding this Saturday.
2.“Uphold the Heart” – (2012)
A reflection on Jimmy King’s first visit to my Cultures of Basketball course, and on the impact of the Fab Five.
3.“Where is 1968?” – (2013)
On some of the lessons about race and social activism we can draw from the Fab Five. Never more urgent than now.
4.“Alphabet Soup” – (2013)
On hype, names, and numbers.
5. “_______________” – (2013)

Still today, the most viewed thing I’ve ever written, my open letter to Chris Webber asking him to join his former teammates in the stands at the 2013 NCAA Championship game to support Michigan, and five of my freshman students, in the game against Louisville.

I have mixed feelings about reposting this because I don’t feel exactly the same way I did when I first wrote and posted it three and a half years ago. Chris showed up at the game, but never responded to my letter and, more painfully, elected not to sit with his teammates.  Recently, I once again invited Chris to join his former teammates, and brothers, at a public event—Fab 5 @ 25—and once more he has not responded. So I thought about not reposting this, and even about taking it off my site—after all, the University came through by sponsoring, and paying for, this discussion. That means they would’ve bought Chris a plane ticket to get him to campus. If it he’d been willing to appear.

But so much about this conversation is about how we look at history, memory, and our own past.  And so much of what is painful in this derives from people trying to erase or ignore or deny the past.  I understand why this is tempting. But I think it is deadly.

There has been enough erasure and denial.

“An Open Letter to Chris Webber”

One Shining Moment: Yago’s A-Town Throwdown Edition

Probably anyone reading this knows by now that my Cultures of Basketball course ends with a student organized intra-class 3 on 3 tournament.  What started as an off-hand comment by a UM basketball player in 2011 has become, over the several years I’ve now taught the course, into an integral, culminating experience of the course in which students take responsibility for their own desires, incorporate an embodied, hands-on component to the academic study of basketball culture, and bond strongly with one another, softening a variety of barriers that can make it hard for them to recognize and respect each other as peers—not least the one separating varsity athletes from students who are not varsity athletes.

Over the years, the organizational process has evolved in the wake of the preceding year’s experiences. This year, students formed themselves into a number of committees charged with locking down the various aspects of the event (Jersey Committee, Logo Committee, Naming Committee, Program Committee, Venue Committee, Bracket Committee, Draft Day Committee and Documentation Committee).  Drawing upon their own specialized talents and the feedback I’d given them about what had worked well and not so well in previous tournaments, each committee executed its responsibilities superbly, often informed in doing so by some of the cultural artifacts and issues we’d been talking about in the course.  I want to share with you just one bit of special awesomeness that emerged from this process.

In 2011, the first year of the tournament, there were no committees and documentation was limited to some photos that my wife and one of the students who couldn’t play took with cell phones.  In 2012 we had a lot of wonderful still photos and the first-ever video documentation of the event: a couple of shaky clips taken by a student’s friend on the sideline.  Last year, a member of the first-ever Documentation Committee recorded a few, higher quality clips, to go along with superb photos.  This year, in addition to all these elements, one Documentation Committee member brought a GoPro to the tournament and she and some other students filmed the whole tournament.  I’m not sure who had the idea in the first place, but the student decided to edit the raw footage into our very own One Shining Moment montage and, even though the class over, and the grades in, she followed through and shared the results with us last night.

I’m so grateful to and proud of these students for coming together in the way that they did over the course of the semester.  I hope you enjoy the video as much as I think they enjoyed not only the course and the tournament, but the experiences of autonomy, responsibility, and friendship they thereby created for themselves.

That’s a Bad Prof Right There

A couple of clips from last night’s Yago’s A-Town Throwdown, the 2015 Cultures of Basketball intra-class 3 on 3 tournament, without further commentary.


Reason # 50 to Support @theallrounderco – Understanding the Donald Sterling Story

The Donald Sterling story that has filled sports pages and overflowed into mainstream news coverage and water cooler conversations over the last week provides reason #50 why we need the Allrounder and why you should support us today.

From the tactical to the cultural to the historical, from the political to the legal to the economic, Sterling’s case exemplifies perfectly the sort of complex breaking event in the world of sport that arises out of the intersection of a variety of forces in human society and that the Allrounder, with its pool of teachers and scholars from different disciplines will be poised to cover, as I explained to The Classical’s David Roth last week.

Leonard After Artest Just imagine, if the Allrounder already existed, you might have read Professor David J. Leonard (author of After Artest: The NBA’s Assault on Blackness) contextualizing Sterling’s taped remarks and backhistory within the broader framework of the league’s racial history.

Szymanski SoccernomicsBut what about the economics of the case?  Without a search or even a change of website, at the Allrounder you might see Professor Stefan Szymanski (sports economist, director of the Michigan Center for Sports Management at the University of Michigan and author of Soccernomics) break down the bewildering legal and economic issues and implications of the NBA’s response in ways we can all understand.

bass not the triumphOf course, we all know that sports aren’t only about the bottom line. What might the Clippers and other NBA players be thinking about their options?  How do these options fit into the history of Black athletes and political protest? Professor Amy Bass, historian and author of Not the Triumph but the Struggle the 1968 Olympics and the Making of the Black Athlete, would provide you with thoughtful reflections on these questions.

Sure, there have been, amidst the din of noisy jackassery that is the mainstream sports media, a handful of clarifying pieces by smart journalists. But they are scattered across the web and, besides, who helps you think critically about even the best journalism?

(Bad) Prof. and Allrounder editor Yago Colás teaching his Cultures of Basketball class at the University of Michigan in 2013.

(Bad) Prof. and Allrounder editor Yago Colás teaching his Cultures of Basketball class at the University of Michigan in 2013.

Your professors! Think back to when you were in school and some news event broke that touched directly on your professor’s area of expertise. How excellent was it to be able to ask her directly in class what she thought of what going on? Don’t believe me, then ask POLITICO, which just yesterday phoned yours truly, Allrounder editor Yago Colás, for his views on the Sterling affair.

That’s who we are at The Allrounder: your sports professors! And we will give you just what professors can give: an informed expert’s opinion on what you care about. But it’s even better because it will be more like a team-taught course by some of the most experienced, accomplished and accessible individuals teaching about the world of sports in all its many dimensions.

The Allrounder will give you this, but we can only do it if you first give to the Allrounder. Please give $5 or $10 or, if you can $25 or $50 today, right now. And then make sure you brag about it and tell all your friends and framily by clicking on the Facebook and Twitter links after you’ve donated. Send them e-mails too.

Jimmy Then and Now

Jimmy King, with Fab Five teammate Jalen Rose in 1991 (L) and (R) with Old Skool Ballerz teammate and Allrounder editor Yago Colas in 2014)

Or, if you’ve got some major sports fans among your loved ones, consider making them the gift of a sports fan’s lifetime: imagine the basketball fan in your life upon hearing that they will be playing in a 3 on 3 tournament alongside the legendary Jimmy King of Michigan’s famed Fab Five! You can make that happen for a slightly higher donation.

But whatever the amount, the important thing is for you to please give today and help us continue to move towards our goal of providing the best single stop source for intelligent, accessible writing on all the breaking news that you care about from the world of sport.

What is Hoops Culture Class For? Unleashing Humanity

In my research and teaching on the culture of sports, I’ve oriented the intellectual tools of my discipline toward helping my readers and students understand and reflect critically upon how the language and stories that prevail in the culture of sports have taken shape, how and why we consume and purvey them, and, above all, how we may empower ourselves to become, as Nietzsche put it, the poets of our lives; how, I mean, to take a more active and creative role in shaping the language and stories, including those pertaining to sport, that circulate around and through us.

“Cultures of Basketball,” which was my first effort in this regard, is an advanced undergraduate humanities course with a typical enrollment of around twenty five. Because demand for the course is high, and given the way registration operates at Michigan with athletes and more advanced students having priority in course selection, the course usually has a high percentage of seniors from a variety of disciplines and varsity athletes including members of the men’s varsity basketball team.

The Problem

Here’s what I see when I walk into Cultures of Basketball on the first day:   Read more

How the Fab Five Saved John's Life: A Reader's Letter

time

Only when the past ceases to trouble and anticipations of the future are not perturbing is a being wholly united with his environment and therefore fully alive.  ~ John Dewey (Professor of Philosophy, University of Michigan, 1884-1894)

A man I’ve never met or heard of, a stranger, wrote me a letter on Saturday morning.  It’s not the only one I got in response to my open letter to Chris Webber.  But this one, more than any other, stopped me absolutely cold in my tracks so simple, direct, and vivid was it in its declaration of why and how things like the Fab Five, their banners, and Michigan basketball matter.

They saved John Gorman’s life. Read more

Now what? Reflections on My Final Four

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Today is Tuesday. But it doesn’t feel like any Tuesday. I’ve been through something, though I’m not yet sure what it is. I’ve been through it with my wife and family and friends, with my students and colleagues, and — through this blog and social media — thousands of strangers. Read more

An Open Letter to Chris Webber: You Are Loved

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Dear Mr. Webber,

You don’t know me. And I don’t know you, though I know some of your close friends. So let me first introduce myself. In 1993, when your heart was broken in front of a national television audience, I was 27 years old and near the end of my first year as a professor at the University of Michigan. Read more

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